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Continue with Googlestatista.com • Marketing • World
The global social media advertising market is experiencing significant growth driven by increased internet users, advanced targeting, and brands' need for effective online engagement.
businessinsider.com • Business • World
A Morning Consult survey reveals that Gen Z consumers perceive fast food as less valuable than older generations, posing a challenge for chains like McDonald's.
gestion.pe • Business • Peru
A study reveals that while Peruvian businesses increasingly use AI-powered chatbots, Limeños prioritize speed in customer service but reject impersonal chatbot interactions.
gestion.pe • Business • Peru
The Peruvian bottled water market is experiencing growth, driven by health consciousness and innovation in flavors and packaging, with key players like AJE, ISM, and CBC leading the industry.
bevindustry.com • Beverages • World
The sports and protein drink markets are expanding beyond athletes, focusing on everyday wellness and broader consumer needs, driven by increased demand for hydration and energy.
nytimes.com • Business • USA
Costco's success, exemplified by its Anchorage location, stems from its understanding of consumer needs and the strategic provision of bulk items and unique products, creating a loyal customer base.
elpais.com • Technology • Spain
Artificial intelligence is rapidly transforming communication in Spain, causing both excitement and concern among consumers regarding its potential benefits and ethical implications.
gauchazh.clicrbs.com.br • Wine • Brazil
A recent Brazilian study reveals that young, educated, higher-income women are the primary consumers of domestic wine, with a preference for red wine, particularly those priced between R$30 and R$70.
businessinsider.com • Retail • World
Target's declining sales and popularity are attributed to a combination of factors including a DEI rollback, negative customer experiences, and broader economic concerns, leading some customers to switch to competitors like Costco.
lexpress.fr • Economics • World
Richard Thaler's Nobel Prize in Economics recognizes his groundbreaking work on mental accounting and its impact on consumer decision-making.
the-medium.co • Business • World
Netflix's growth strategy focused on traditional TV may be overlooking the rise of gamified video-on-demand apps, which are gaining significant market share.